Other Senior Executives Itzhak Elyakim | VP Engineering & CTO Gali Nir | VP Marketing Gilad Itach | VP Sales Yona Wiesenthal | VP Content Katriel Moriah | VP Finance and Operations Libi Zipser | Spokesperson Michal Rafaeli-Kaduri | VP Regulation & Legal Management Ofrit Kahana | VP Human Resources Roni Baranov | VP Information Technologies Ronit Ganon-Amit | VP Customer Division Line of Business Providing multi-channel television broadcasts to subscribers via satellite
yes satellite was established in 1998, and launched its broadcasting services in July 2000. yes is Israel's only provider of multi-channel television broadcasts via satellite, and was the first company to offer digital broadcasts and interactive television services. Since its inception, the company has recruited over 578,000 subscribers constituting 39% of Israel's multi-channel television market share. Until going live in 2000, the Israeli broadcasting sector was dominated by a cable monopoly, offering an outdated analog product that provided a limited choice of content. yes currently employs a staff of 2,400. The company's turnover in 2010 totaled about NIS 1.6 billion. yes is owned by Bezeq and the Eurocom Group.
Widest Choice of Channels yes broadcasts more than 150 video channels, including 50 radio and music channels, a diverse range of interactive channels, games, information channels (including portals), as well as pay-per-view video channels and 10 HD channels in 1080i format. yes broadcasts are renowned for their high picture and sound quality and the company was the first in Israel to broadcast advanced formats on a wide screen, utilizing Dolby voice technology, together with rapid user-friendly EPG interface.
Technological Leadership Since its establishment, yes has been at the forefront of relevant technologies and is on par with the largest global companies. Basing its technological systems on full-digitalization, in 2005 yes was the first Israeli company to market a smart PVR recorder yesMax, which enables easy recording of programs and series from the scheduled programming. In December 2007, yes was the first Israeli company to launch HDTV broadcasts and in April 2009 it launched the yesMaxHD - the first HD PVR recorder including an advanced user interface and remote control, representing a revolution in the viewing experience. In March 2010 the company launched its VOD services using OTT technology, with a versatile and user friendly interface incorporated into the EPG, creating a total experience for customers via MaxTotal, with 3 advanced services: Max recordings, HD and VOD broadcasts within a single converter.
The Content Movies: Since its inception yes has enjoyed a leadership position in providing the best film channels. It has signed acquisition agreements with the world's leading film studios and with Israel's leading distributors, thus assuring customers the widest choice of new movies at the highest quality. yes currently offers 9 movie channels, 8 of which are exclusive to yes, including 2 HD channels. Each of the yes branded movie channels is scheduled with a target audience in mind enabling yes customers to view thousands of new movies a year. The company's strategy of a "larger than life movie experience" guides the company, providing an at home movie-going experience. TV series channels: yes offers world leading TV series of a wide variety. Channels include: yesAction, yesDrama , yesNext s, yes Sci Fi, yesComedy, and 3 HD yes series channels. yes channels broadcast 18 hours a day and include the widest choice of original Hebrew productions and acquired series. Documentary Productions: yes Docu, the documentary channel under the slogan "It's all about people" is Israel's leading documentary channel. The channel primarily focuses on stories of human interest combining original Hebrew language content as well as high profile documentaries from around the world.
Customer Service Since going live, yes has put the subscriber at the heart of the company, a strategy which won the company the Israel Management Center "Prize for Excellence in Service" for three consecutive years - 2005, 2006 and 2007 ג€“ for its service leadership and excellence. In addition, an objective survey conducted by Globes and The Marker in 2008 and 2009, which compared the level of service offered by yes with those of its competitor ג€“ the cable company, ranked yes first by a substantial margin in all ten parameters investigated. The company continues to focus on the customer's satisfaction and needs and this is reflected in all satisfaction and image surveys carried out monthly by yes.
Human Resources yes not only sets new standards vis-ֳ -vis its customers but also in the recruitment process, in training, in the working environment and in its employment terms. Yes, a young and dynamic organization, has also broken new ground in its management strategy, and has incorporated a vision and a set of values according to which it operates. These values are evident throughout the organization - from the induction stage through to training, personal and professional development, the work environment and employment terms. yes organizational endeavors enable employees to fully express their abilities and creative spirit.
Involvement in the Community Over the years, the company has donated to various charities and organizations nationwide and its employees volunteer for special projects, contributing to the community in various activities. Being involved in the community is part of the company's vision and values and many of its activities are conducted on a regular basis.
ATTORNEYS Erdinast, Ben Nathan & Co. ; Gornitzky & Co. Advocates and Notaries ACCOUNTANTS KPMG Somekh Chaikin ADVERTISING McCann Erickson Ltd. ADDRESS 6 Hayozma St., Industrial Zone, Kfar Sava 44425 TEL 972-9-7616666 FAX 972-9-7616665 WEBSITE www.yes.co.il